Back From TNNA with New Fall Yarns
Months before each season we start thinking about what new yarns to bring to String. String Yarns owner, Stacy Charles, travels to Italy in search of the best quality and selection of cashmere. This season, we are thrilled to bring you many of his spectacular new finds.
In addition to the new cashmere that Stacy brings to String, our store manager, Petra and I attend TNNA (The National Needle Association) trade show every year. This year the show took place in Washington, DC. Inspired by new yarns, the String staff sends us off to look for a long list of yarns. We search for yarns that complement what we already have in stock while discovering new products to make our shelves pop with color and texture. Our ultimate goal is to come back to String with a carefully curated collection that stays in line with String's mission to feature fine quality with interesting textures, and colors that provide endless possibilities for your knitting enjoyment.
We only have 2 1/2 days to peruse over 120 vendor's yarn, notions, needles, and books. Not an easy task. We have to have our eyes on everything! See it, touch it, look at the color range, price it, analyze it, note possibilities and move on to the next booth. We want to find yarns that look fantastic in a variety of patterns stitches and needle sizes in colors and textures that wow us. We look for new companies who can provide consistent quality and promised delivery times. We want to fall in love with the yarn as much as we want you to!
Day 1, we take tons of notes throughout the day and later in the evening we prepare ourselves with lots of snacks for a long night of swatching samples that we’ve gotten throughout the day. The first night, we swatch and swatch new potential yarns comparing their behavior, their price point, their weights and color palette.
At the show, we often see many people we know from the industry and we always make time for a quick hug and, “What did you see that was amazing?!" shout out as we make our way through the aisles. One of the highlights of attending TNNA is planning dinner with dear knitting friends. We discuss yarns, the industry, online retailers vs brick and mortar, social media and as many other topics as we can squeeze in. We are a group that has been raised to share knowledge and support each other.
Day 2, we hit the floor running, almost literally! We forge new relationships, orders get placed and deals negotiated. We choose colors very carefully, there is no time for dawdling; we must be confident in our choices and be efficient with our limited time. Any loose ends are tied up on Day 3.
During this trip in particular, we were looking for more hand-dyed yarns. We are very excited to extend our line of Anzula and Koigu yarns and we are so pleased that we found a few new lines to introduce to you this season. We will also have a new String New York exclusive lace weight and dk weight yarns, so stay tuned!
One of the bonuses of this trip was watching Petra find and fall in love with a new yarn. She is like a kid in a candy shop. I know exactly how she feels… when you find something you love, you want to bring home every color to share with our knitters, but unfortunately that’s not always possible. The task of creating a color palette from all the possible options is a hard one for knitters who love color.
Petra and I are knitters just like our customers. We want to come into work every day and be amazed and excited with the yarn choices String offers. We make our choice based on many factors, but our customers are at the front of our final decision-making process.
All in all, at the end of this trip, we were exhausted, exhilarated and full of new design ideas and experiences to bring to you. This fall, our weekly design specials will introduce you to some of these exceptional yarns so that you get a chance to try them out as soon as they arrive at String.
Let us know which new yarns and designs you love most, we love hearing from you! Reach us on Instagram, Twitter and Facebook, or write to us at firstname.lastname@example.org. Happy knitting!