String Yarns at Vogue Knitting Live 2016!
Coming down from holiday festivities can be a hard fall for many people—you’ve made resolutions, gained some (albeit delicious and well-worth-it) holiday pounds, and if you’re in the northeast, you’re deep in the throes of winter with no end in sight.
Thankfully, we here in New York City get a mid-season boost in the form of the always-exciting Vogue Knitting Live! If you’ve never been to Vogue Knitting Live (#VKLive), here’s what you need to know…
Held at New York City’s Marriot Marquis in the middle of Times Square, VKLive is a multidimensional shopping and education experience for knitters and crocheters of all levels. With dozens of vendors, a full workshop roster featuring famous knitwear designers and educators (the knitterati sightings are a definite highlight!), a gallery of fascinating fiber art, and the Knit-Couture fashion show, VKLive is not to be missed.
This year, String Yarns is excited to bring along some of its very Best Fibery Friends (our BFFs, if you will). The String Yarns booth will feature garments and yarns from Loopy Mango, Koigu, Prism, Tahki Stacy Charles, Tricoter Yarns, and Zealana Yarns!
We’re also hosting our very own fashion show, which is pretty much String Yarns’ ultimate dream. A whopping 30 garments and accessories will be sent down the runway—a selection curated from our BFFs and String Yarns.
We don’t want to give all the surprises away just yet, but visitors can look forward to seeing (clockwise starting from top left) The Little Monster Jacket and Nantucket Wrap from Loopy Mango, the Eccentric Chevron Wrap from Prism Yarns, the Ruana Wrap from String Yarns, and the Rainbow Star Jacket from Koigu.
Not only will you have the opportunity to watch these gorgeous garments in motion as they flow down the runway, but you can also get up close and personal with them in the String Yarns Booth. Feel the fabrics, stare longingly at the stitchwork, plan your own version with our on-site yarns—it’s truly a full-service experience! String’s staff will be on hand to answer your questions and guide you towards your next perfect project.
To get you better acquainted with #StringStyle and amped for VKLive weekend, we sat down with our event coordinator and resident design guru, Lisa Hoffman. She’s currently working on the weekend’s events for String—we’re only giving you a small taste here. There’s so much more in store!
What is String's favorite aspect of VKLive?
VKLive in NYC is such an exciting experience for everyone, but especially for us here at String. It’s an opportunity to get out of the store’s physical space and be part of a bustling marketplace filled with vendors from across the country. We love to show our luxurious cashmeres and beautiful designs to knitters and crocheters gathered together from near and far.
We look forward to meeting new people and seeing their excitement at our booth, and we love when our friends and customers come by to say hello when shopping the marketplace between classes or looking to shop after an awesome fashion show.
How does String define style?
String Yarns strives to occupy the space between fashion-forward and timeless, which can often be a difficult thing to do! We want to acknowledge trends without being totally defined by them—knitting isn’t a thoughtless or quick activity. We understand that when someone undertakes a knitting project they want a garment that is fashionable and wardrobe worthy. It can’t go out of style in a years’ time. That’s an important thing we keep at the forefront of our design process.
So when we’re designing for ‘style,’ we try to remember that the best and most long-lasting recipe for a successful, timeless garment happens when we marry traditional knitting techniques with modern sensibilities. Style, for String, is personal: What do you love to wear? What do you feel most comfortable in? Look in your closet—which garment do you find yourself coming back to, time and again? Forget the trend forecasts—what do you feel good in? That’s style. As Iris Apfel, NY fashion icon, said, “I don’t dress to be stared at. I dress for myself.” A lot of people might look at the outrageous, eye-grabbing pieces worn by Iris Apfel and think ‘Ugh! Too much!’ but she feels good in them and hence always looks amazing.
Style is truly who you are when you feel your best, and that can mean many things to many people.
How did you choose the garments for the String fashion show? Is there a theme?
We chose the garments for String’s fashion show to reflect our idea of what style means, as outlined above. We’re showing our most popular sweaters and accessories from the season, together with some new pieces designed with luxurious fibers and eye teasing colors to draw attention and inspire our fans. We are highlighting a few select pieces from our booth partners that also reflect our style and that are sure to entice the fashion show viewer to visit our booth, try it on, and purchase a kit to go!
Where does String find inspiration for garments?
We look at current fashion trends in all areas, not just knitwear, and we follow designer fashion shows seasonally. We’re big magazine people and love to see shapes, patterns, and interesting construction pop up in magazines like Vogue, Elle, and Harper’s Bazaar. And being native New Yorkers, there is nothing so inspiring as getting out and walking the streets of Manhattan—yes, the storefronts are amazing, but you wouldn’t believe the inspiration you can find by people watching. The women of New York City are amazing dressers and much can be gleaned just by watching them.
Most importantly, we talk with our customers to see what they are wearing. Like us, our customers pick up a lot of fashion information when they’re out and about in Manhattan, so they often come to us with an idea for a garment they saw somewhere. We strive to keep up with their desires to have the “it” piece that everyone will want to knit—I can’t stress how important our customers are to us in that respect. They really keep us on our fashion toes!
Pantone just released its polarizing Colors of the Year, Rose Quartz & Serenity.
Does String have a current color palette that inspires in-house designs, and how does String see Rose Quartz & Serenity best used in 2016?
Being that we are NYC-based, of course black, white, and grey are the most popular colors by far. But the Pantone Color of the Year infiltrates our design process each year, and this year is no exception. Whether it’s for an entire garment or just an accent color, many of our cashmere and blend lines have the new colors in their palette, ready to be knit into a favorite classic or inspiring new design. We've already reknit a popular hat in Rose Quartz just for this year's VKLive! These two colors (two this year—how exciting!) can be magnificent for knitwear from winter to spring, summer to fall. You’d be surprised how versatile a powdery pastel can be, seasonally. Give [in-house String designer] Lidia a chance, and she’ll have another magnificent piece finished in these beautiful colors and it will reflect our style.
Vogue Knitting Live takes place at the Marriot Marquis in Times Square from January 16-18. Visit the Vogue Knitting Live website for tickets and more event information and stay tuned to our website, newsletter, and social media channels for updated String-at-VKLive news!
Want To Win A FREE 3-Day Pass to VKLive?
Get pumped! *String Yarns is offering one lucky reader a FREE 3-day weekend pass to Vogue Knitting Live NYC! Just leave a comment in the comments section below and let us know what you love about VKLive and who you’re looking forward to seeing at the event. Contest ends 12 midnight EST January 9, 2016.
Upcoming December Events
Long Island Livestock Holiday Trunk Show & Cocktail Reception – 1-7pm
*Giveaway does not include airfare, transportation, or accommodations. One entry per day only. FREE patterns and more VKLive info here.